New advisory magazine "Przepis na zdrowie" (Recipe for Health ) is published with a print run of 600 000 copies. The monthly with copy price of 0,99 PLN goes on sale on 2nd of November. It is an extraordinary approach on Polish market to grasp title about health within formula of community magazine.  

"We tried for our magazine to be a response to the needs of a growing number of people seeking effective recipes for the natural methods of treatments. Magazine is created by readers who regard it as convenient platform for exchanging experiences, tips and proven recipes. Our concept is unique - it was not yet implemented by any health title in Poland” - explains Karina Hadyś, Publishing Director. 

The concept of a magazine is based on idea to collect reliable, used from generation to generation, effective recipes for natural medicines and cosmetics. Homemade means of health prevention, beauty care, but also ideas for healthy cuisine are acompanied by comments of experts in various fields: doctors, herbalists, dieticians, cosmetologist.  Collected materials addresses the needs of both all family members and the people suffering from certain ailments. They are presented in accessible way and taking into account relevant to the readers availability of ingredients in Poland. Implementation of more difficult recipes is shown "step-by-step" 

Launch of the magazine is accompanied by ad campaign in TV (TVP, Polsat, TVN), RMF FM radio, women magazines (Chwila dla Ciebie, Tina, Życie na Gorąco) and publisher's own magazines. MEC Mediahouse was responsible for mediabuing, creative were drawn by Phoenix Press. 

 „Przepis na zdrowie” is another, after "Przepisy Czytelników" (Readers' Recipes), community magazine in Phoenix Press portfolio. The latter culinary mag is published in av. print run of 903 424 copies and sold with 505 731 copies (ZKDP 2011).