True stories debut
16.06.2011
From Friday 17th new monthly "Prawdziwe historie"
(True Stories
) signed with recommendation of popular women magazine "Kobieta i życie" (Woman And Life
) goes on sale.
The magazine is targeted to the contemporary 40-year-old (target group 35 +), who in her spare time likes "to read a bit". The reader of "True Stories" is a woman aware of herself and her desires, with the need to explore and experience, interested in novelties and wishing to consciously lead her live. Monthly is promoted by the slogan "Because life's never enough!"
In addition to the stories about everyday issues, joys and concerns of contemporary Polish women, the magazine offers additional editorial content. For a little sentimental readers, who like to reminisce, is directed a series: "Where are the stars of those years," featuring Polish stars of stage and movies from a few decades ago. Magazine encourages a healthy lifestyle and diet, leads to different parts of Poland and Europe in search of culinary experience, presents profiles of active women with a passion. Specialists from different disciplines: psychologists, lawyers, doctors advise on the pages of "True Stories" how to solve problems of everyday life. And last but not least: portion of relaxation with crossword puzzles and humor.
The title appears in full color, with print run of 120,000 copies, and copy price 2.50 PLN. Its launch is accompanied by a campaign in women's magazines and the yellow segment mags, and in the story titles of Phoenix Press